The third part of the franchise will not be as popular as the previous two.
And this is evidenced by several facts…
First, the premiere of the film “Divergent, Chapter 3: Behind the wall” took place very quietly. Only in new York managed to collect a sufficient number of celebrities.
Secondly, a week of box-office takings of the film left much to be desired. Last week, the creators have managed to earn around $25 million And this despite the fact that the cost was more than $100 million.
For comparison, the first part of “Divergent” in the first UIK-end has collected about $54 million, the second – a little less.
But the filmmakers are not going to give up and are going to make a fourth part. Its premiere is scheduled for summer 2017.
The reasons for the unpopularity of “Divergent” can be several: an ill-conceived advertising campaign, a boring plot, most of konkurencia.
By the way, the main rival of the third part of the franchise was the cartoon Disney “Zeropolis”, especially in Russia. According to the latest data, over two weeks in our country about animals ranked second in the list of top grossing Premier. The first was “Deadpool”, released in early February.