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Massive Bio, which uses artificial intelligence to match cancer patients to clinical trials, launches “I Have Cancer,” a social media campaign to raise cancer awareness.
NEW YORK – November 17, 2022 – (Newswire.com)
In keeping with its mission to improve the lives of cancer patients, Massive Bio aims to raise mass awareness about cancer, cancer treatments, and clinical research with “I Have Cancer,” the company’s new social media campaign. “I Have Cancer” will focus on the problems experienced by cancer patients and their loved ones while bringing attention to the importance of cancer prevention. The campaign will also provide up-to-date information about oncology clinical trials for cancer patients interested in pursuing innovative new treatments. Massive Bio, based in New York City, uses a proprietary artificial intelligence platform called SYNERGY-AI to match cancer patients to clinical trials.
“This project is very important for society,” says Erkan Terzi, Global Marketing Vice President for Massive Bio and one of the architects of the “I Have Cancer” campaign. “We have cancer awareness, but the problem is how much we understand cancer and cancer patients. Millions of people die from cancer yearly, and everyone is at risk of getting cancer. With this project, we want to raise cancer awareness, show how we can protect ourselves and our loved ones, and provide information about cancer treatments.”
“Clinical milestones include working with physicians, pharmaceutical and genomic testing providers, and hospitals, as well as our network of oncology clinical trial registration opportunities in Europe and South America,” said Çağatay Çulcuoğlu, co-founder, CFO, and COO of Massive Bio. “We have expanded our patient-engagement activities through advocacy groups, webinars, and the publication of Massive Bio magazine, which informs readers about the latest news in cancer research and clinical trials. Now, with our ‘I Have Cancer’ campaign, we aim to be the voice of patients and their families who need support and are not heard but who want to share their experiences and ideas to build a better tomorrow for future generations.”
The “I Have Cancer” campaign, which will launch in November with posts on Massive Bio’s social media channels, will emphasize the theme that cancer patients are not alone. The importance of cancer foundations and associations will also be highlighted in the campaign, carried out simultaneously on Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube. The campaign will use the hashtags #ihavecancer, #cancerawareness, and #massivebio to help cancer patients and their supporters make their voices heard. The campaign will continue until the end of May.
About Massive Bio
Massive Bio’s mission is to provide access to clinical trials for cancer patients worldwide, regardless of where they live or their financial circumstances. Massive Bio solves bottlenecks in recruiting patients for clinical trials with a unique technology-enabled service and big data platform. The company serves pharmaceutical companies, contract research organizations, and hospital networks with a focus on improving the lives of cancer patients and provides oncology-specific data-driven patient recruitment, site selection, and AI-based trial pre-screening services.
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Massive Bio Launches ‘I Have Cancer’ Campaign
Data, Measurement, and Reporting Key to Building a Comprehensive Healthcare System Growth Strategy
HSG Advisors Publishes White Paper on Patient Attraction and Retention
HSG Advisors has published a white paper in Texas Healthcare Trustees’ Governance Resources, Strategy.
LOUISVILLE, Ky. – November 17, 2022 – (Newswire.com)
HSG Advisors, a healthcare consultancy that supports health system leaders with data intelligence to strategically improve employed physician network performance, has published a white paper in Texas Healthcare Trustees’ Governance Resources, Strategy. The publication outlines “Best Practices in Patient Attraction and Retention Growth Strategies” and was created to outline best practices for measuring, reporting, and building a comprehensive growth strategy as healthcare consumption continues to shift to a predominantly outpatient experience.
Health systems continue to operate in a predominantly fee-for-volume world while slowly transitioning towards a fee-for-value environment. Having strategies to maximize the attraction of new patients and increase retention of current patients is critical if hospitals and healthcare systems are to be successful. To survive in both volume and value-based environments, organizations are looking for best practices to develop a strategy that supports each mode of operation while ensuring patients receive proper care at the right time and location.
“True growth is going to be driven from the top down with physicians, advanced practice providers, service line leaders, inpatient and outpatient service operators, and front staff employees being the real change agents,” stated white paper author and Managing Director at HSG Advisors, DJ Sullivan. “The groups must have consistent and reliable data on referral sources, geographic opportunities and influencers, and primary and urgent care needs if they are going to be able to make decisions that will support long-term organizational goals,” Sullivan added.
Best practices for hospitals and health systems to track success in both operating environments include having access to metrics that are easy to interpret and update. By identifying the right key performance indicators, healthcare executives can better ensure that patients receive timely and informed care while meeting goals that support patient attraction and retention.
The HSG Advisors’ white paper provides an outline of the following best practices for hospitals and healthcare systems as they navigate patient attraction and retention:
- Referral Source Alignment — Top Feeding Specialties
- Market Attractiveness
- Patient Access
- Physician and Advanced Practice Provider Need
- Market Share (Inpatient, Outpatient, Ambulatory, and Physician Office)
- Market-Based Patient Share of Care
- Primary Care to Specialty Care Leakage
- Population-Based Share of Care
For more information on applying the practices illustrated in the white paper to healthcare organizations, contact DJ Sullivan at 502-814-1198 or email [email protected] The white paper “Best Practices in Patient Attraction and Retention Growth Strategies” is available for download at HSGAdvisors.com.
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