Capitol Records Signs Acraze In Partnership With Thrive Music
Combined Global Streams Of His Viral Smash “Do It To It” (Ft. Cherish) Surpass 8.4 Billion
Capitol Records has signed chart-topping DJ/producer ACRAZE in partnership with Thrive Music, the acclaimed independent label founded by Ricardo Vinas. The move follows the release of ACRAZE’s global smash “Do It To It” through Thrive’s deal with Capitol Music Group’s Virgin Music label. “Do It To It” (ft. Cherish) has amassed over 8.4 billion combined global streams since its release last August. View the official video HERE.
“It’s always been a dream of mine to have a team that has believed in me from the start,” said ACRAZE. “I’m glad I get to work with Capitol and Thrive to make my vision come to life. Having two powerhouse labels by my side is so motivating, can’t wait to show you guys what’s in store.”
Carlos Alcala, General Manager/VP of A&R, Thrive Music, recalled, “Since first discovering him four years ago, ACRAZE has been one of the most undeniable talents that I’ve seen come around, both as a performer and in the studio. The family is only growing and I’m looking forward to partnering with Michelle, Jeremy, and the crew at Capitol Records to continue to push boundaries.”
According to CMG Chair & CEO Michelle Jubelirer and CMG President of A&R Jeremy Vuernick, “We are thrilled to be expanding upon our relationship with ACRAZE and Thrive Music after embarking on such a successful journey with them through Virgin with the global smash ‘Do It To It.’ ACRAZE is an incredibly talented artist and performer, Ricardo, Carlos and their team at Thrive are great label partners, and we look forward to achieving so much more together in the coming months and years.”
Tiësto, Subtronics, Andrew Rayel, Sub Focus and Rated R are featured on “Do It To It” (Remixes), recently released by Thrive Music. Listen HERE. In this feature, Billboard traces the rise of “Do It To It” from its first inspiration to its remarkable chart success. ACRAZE recalls seeing a friend showing off her new car in an Instagram clip, soundtracked by R&B girl group Cherish’s original 2006 version of “Do It To It.” His phone went glitchy and the resulting skips gave him the vision for his reimagined version of the song.
ACRAZE gave “Do It To It” its live debut at a New Year’s show with Tchami – and woke up the next morning to over 500 DMs about the track. Soon he’d gained the support of such artists as Tiësto, DIPLO, DJ Snake, The Chainsmokers, Steve Aoki, Chris Lake, Zedd, Martin Garrix and others.
After its official release in August 2021, “Do It To It” (ft. Cherish) appeared on numerous playlists. The track took the #1 spot on the U.S. Dance Radio chart and #16 at U.S. Top 40 Radio, Shazam’s Global Dance tally and the UK’s Official Dance Singles Chart Top 40. Simultaneously, the track went viral on TikTok, with more than 3.3 million videos created using the official sound by users on the platform. Winner of the 2022 iHeartRadio Music Award for Dance Song of the Year, “Do It To It” has been tapped by Pepsi Wild Cherry for a major ad campaign.
ACRAZE will be touring North America and Europe this summer, playing a mixture of clubs and festivals, including Beyond Wonderland at the Gorge in Washington state and Tomorrowland 2022 in Belgium. See below for North American itinerary. ACRAZE will be playing for a crowd of 80,000 when he joins DJ Snake on June 11 at Parc Des Princes soccer stadium in Paris. Visit https://www.acrazemusic.com/ for international dates.
ACRAZE – NORTH AMERICAN TOUR DATES
6/9 Las Vegas, NV
6/18 Quincy, WA Beyond Wonderland at the Gorge 2022
8/12 Salt Lake City, UT Das Energi
10/19-24 Cabo San Lucas, Mexico Groove Cruise
Additional dates to be announced.
About Capitol Music Group
Capitol Music Group (CMG) is comprised of Capitol Records, Blue Note Records, Astralwerks, Harvest Records and Capitol Christian Music Group, as well as Virgin Music Label and Artist Services. Capitol Music Group is based in Hollywood, California within the iconic Capitol Tower.
Artists that record for CMG labels include: The Beach Boys, The Beatles, Beck, Bee Gees, Jon Bellion, Lewis Capaldi, Rosanne Cash, Christine and the Queens, FLETCHER, Neil Diamond, Capella Grey, Halsey, Don Henley, Hillsong United, Niall Horan, Charles Lloyd, tobyMac, Paul McCartney, Mooski, NF, Norah Jones, Katy Perry, Gregory Porter, Queen Naija, Maggie Rogers, Calum Scott, Bob Seger, Troye Sivan, Surf Mesa, Chris Tomlin, Toosii and Tauren Wells. For the U.S.: Disclosure, Empire Of The Sun, and Sam Smith.
About Thrive Music
At the forefront of dance and electronic music since 1998, Thrive has been home to many visionary artists with a wide sonic range and hundreds of releases from underground classics to chart-topping Grammy-nominated works from Paul Oakenfold and Deep Dish. Thrive was responsible for launching the careers of global dance music superstars, Paul Oakenfold and Steve Aoki. In addition, Thrive’s roster has included A-Track, John Digweed, Sasha, Mark Ronson, Roni Size, Sander Kleinenberg, Darren Emerson, Ferry Corsten, Duck Sauce, Moby, Josh Wink, Danny Tenaglia, Sick Individuals, Hunter Siegel, Nicky Romero, Cheat Codes, and Dimitri Vegas & Like Mike. Thrive released Daft Punk’s Thomas Bangalter’s first film score, for Gaspar Noe’s cult classic, Irreversible, as well as multiple other soundtrack albums for groundbreaking electronic music scored films including, Darren Aronofky’s Pi, and Christopher Nolan’s Memento.
Thrive Music’s current artist roster includes, ACRAZE, Moore Kismet, WHIPPED CREAM, Biscits, LP Giobbi, Blossom, HoneyLuv, Nostalgix, NERVO, Nitti Gritti, Tom & Collins, and Wuki, among others.
Originally published at https://newyorkstyleguide.com/capitol-records-signs-acraze-in-partnership/