Dove Hair Therapy & Progressive Partner on Hair Assurance – for Those Who Want to Style with Complete Confidence

The fear of a #HairFail is real – even for the bravest of stylers. With total views of the #HairFail hashtag on TikTok alone nearing 1 billion, hair experimentation is evident, but the virality of that ‘oh no’ moment has women second guessing their tresses.